Social media, the Millennials and Big Business

“When you start to look, you’ll begin to see.” ~ Randy Friedman quote from The Athletic Mindset. 

youtubeA conversation was started on LinkedIn’s group, Club and Resort Business on “How does your club use social media?” Not only did I comment on it, but that is what sparked me to write a blog about it. We see this icons in email signatures, in websites, on business cards. Did you know over 700,000 business are now on facebook? Folks, social media is not going away, it’s going to continue to grow. Being active in at least Facebook and LinkedIn is important to not only keep clients, customers and members engaged, but to bring in the younger crowd, the Millennial generation. Since there are approximately 80 million Millennials, think of them when you are thinking “not” to engage in social media! Here are some interesting Facebook stats…

Facebook Statistics – from Huffington Post

1. Barack Obama’s victory Facebook post was the most liked photo on Facebook with over 4 million likes. (source: The Huffington Post) 2. 25 percent of users on Facebook don’t bother with any kind of privacy control. (source: AllTwitter) 3. An average Facebook users has 130 friends. (source: AllTwitter) 4. Monthly active users now total nearly 850 million. (source: Jeff Bullas) 5. 21 percent of Facebook users are from Asia, which is only less than 4 percent of Asia’s population. (source: Uberly) 6. 488 million users regularly use Facebook mobile. (source: All Facebook) 7. Brazil publishes the most number of posts out of all Facebook countries. More than 800 Pages kept their Facebook walls busy with almost 86 thousand posts per month. (source: Socialbakers) 8. 23 percent of Facebook’s users check their account 5 or more times daily. (source: Socialnomics) 9. Facebook hosts 42 million “Pages” with 10 or more likes. (source: Jeff Bullas) 10. More than 1 million websites have integrated with Facebook in various ways. (source: Uberly) 11. 85 percent of women are annoyed by their friends on Facebook. (source: AllTwitter) 12. Facebook has seen a 41 percent growth in active users from Russia, South Korea, Japan, India and Brazil during 2012. (source: DreamGrow) 13. 250 million photos are uploaded to Facebook every day. (source: Jeff Bullas) 14. As of 2012, 210,000 years of music have been played on Facebook. (source: Gizmodo) 15. Links about sex are shared 90 percent more than any other link. (source: AllTwitter) 16. As of 2012, 17 billion location-tagged posts and check-ins were logged. (source: Gizmodo) 17. 80 percent of social media users prefer to connect with brands through Facebook. (source:Business2Community) 18. 43 percent of Facebook users are male, while 57 percent of Facebook users are female. (source: Uberly) 19. As of April, Zygna’s games revenue was 12 percent of Facebook’s total income. (source: Jeff Bullas) 20. A whopping 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook. (source: Business2Community) 

Maximize the use of social media by including video

Video is the most powerful medium to get your message out cleanly and quickly. And since Google owns YouTube, they love to push it out when optimized correctly. Who doesn’t like to click on a “play” button to see something new happening, someone being wacky, or kids having fun. Video also brings the “realism” to life, vs just reading black ink. Keep your videos short to keep their attention, 2-3 minutes at max. While at Six Points Media Group, we used video extensively for corporate branding, CEO messages and even a music video to show employees letting their hair down.

Some video ideas for Golf and Country Clubs social media: 

  • Shoot the Golf Pro giving a lesson or tip of the week/month
  • Video the Chef preparing a special dish
  • Get video testimonials from members that LOVE the club to engage new members.
Remember, this is not rocket science, but spend some time creating good content people will want to connect with, Like, Follow and Retweet! Be creative, have fun, but most of all… Be Social!

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