Introduction TAM
[Introduction taken from The Athletic Mindset book...]
BIRDS EYE VIEW
Clarence Birdseye developed a quick-freeze machine and began producing quality frozen foods. But when shoppers didn’t buy it, Birdseye went broke. Do you think that stopped him? Nope! He stuck with his dream, eventually overcame consumer doubt and went on to set the industry standard.
Birdseye and its patents were sold to Postum Co. in 1929 for over $20 million. At the time of his death in October 1956, Birdseye had created almost 300 patents. In the years shortly before his death, Birdseye spoke to college graduates and told them, “I went around asking a lot of questions and taking chances.”
PAPER FAILURE TO PAPER CARRIER
Fred Smith wrote a term paper based on an idea for reliable overnight delivery. His professor at Yale responded: “The concept is interesting and well-formed, but in order to earn better than a ‘C’, the idea must be feasible.”
In 1971 FedEx opened its doors for business. Although it had lost nearly $13 million in its first two years, Smith never considered giving up. “I was very committed to the people that had signed on with me, and IF we were going down, we were going down with a fight. It wasn’t going to be because I checked out and didn’t finish,” he says.
FedEx is now estimated at over $700 million.
Clarence Birdseye and Fred Smith were told it couldn’t be done, but they had vision and the athletic mindset. They listened to their inner coach, changed the way the world does business, and became global leaders in their industry.
You can’t purchase it…
You’re not born with it…
And it’s not about being in shape!
But you can buy into it…
You do give birth to it…
And it will activate new muscles.
“The stiffest tree is easily cracked, while the
Willow survives by bending with the wind.”
~ Bruce Lee
The athletic mindset is not about being an athlete or even wanting to be an athlete. It is about applying principles great athletes use in order to “bend with the wind” to achieve great results.
It doesn’t matter what abilities you were born with, gender or body type…
Whether you have great coordination or fast-twitch muscles…
Whether you’ve played sports in the past, or want to ever play.
WHAT DOES MATTER?
WHAT you think.
HOW you identify your thoughts.
WHERE you take them.
What if we could teach you the same mental skills that Olympic athletes have when they prepare and execute for that gold medal? Better yet, what if we could help you open and expand your mind so YOU could achieve your own gold medal performance in whatever you want to do?
The athletic mindset will help prepare you to:
ü Hurdle over obstacles or challenges that come your way
ü Achieve better results on school tests or job interviews
ü Obtain any desired career, and pursue your most treasured passion
Whether you are…
- A teacher looking to a engage your students
- A coach wanting to connect with your team
- A parent helping their child find their way
- A student looking to raise your grades
- A corporate executive climbing the company ladder
- A minister finding new ways to share a spiritual message
No matter how old you are, learning the athletic mindset will provide life altering skills for you to use throughout your life. Whatever you’ve dreamed about doing but doubted you could, will all be possible when you develop and learn how to apply the athletic mindset.
