Clarence Birdseye developed a quick-freeze machine and began producing quality frozen foods. But when shoppers didn’t buy it, Birdseye went broke. Do you think that stopped him? Nope! He stuck with his dream, eventually overcame consumer doubt and went on to set the industry standard.

Birdseye and its patents were sold to Postum Co. in 1929 for over $20 million. At the time of his death in October 1956, Birdseye had created almost 300 patents. In the years shortly before his death, Birdseye spoke to college graduates and told them, “I went around asking a lot of questions and taking chances.”


Fred Smith wrote a term paper based on an idea for reliable overnight delivery. His professor at Yale responded: “The concept is interesting and well-formed, but in order to earn better than a ‘C’, the idea must be feasible.”

In 1971 FedEx opened its doors for business. Although it had lost nearly $13 million in its first two years, Smith never considered giving up. “I was very committed to the people that had signed on with me, and IF we were going down, we were going down with a fight. It wasn’t going to be because I checked out and didn’t finish,” he says.

FedEx is now estimated at over $700 million.

Clarence Birdseye and Fred Smith were told it couldn’t be done, but they had vision and the athletic mindset. They listened to their inner coach, changed the way the world does business, and became global leaders in their industry.

  • You can’t purchase it…
  • You’re not born with it…
  • And it’s not about being in shape!
  • But you can buy into it…
  • You do give birth to it…
  • And it will activate new muscles. 


The athletic mindset is not about being an athlete or even wanting to be an athlete. It is about applying principles great athletes use in order to “bend with the wind” to achieve great results.

  • It doesn’t matter what abilities you were born with, gender or body type…
  • Whether you have great coordination or fast-twitch muscles…
  • Whether you’ve played sports in the past, or want to ever play.

The outcome of your life depends on the income you invest on yourself.



3 replies on “THE BOOK”

Amazon Review
5.0 out of 5 stars
“Absa-Smurfly Wonderful…a great read and find!!!!”

I find the Athletic Mindset initially to be a great read and absolute must for all young athletes. As a personal trainer and group fitness instructor for nearly 20 years, I find a few of the successful principles I stood for and stand for in this book very refreshing.I also find many more great principles so important in teaching leadership in today’s society.

I am one of many in the active health & fitness industry that find the lack of physical education in schools today very damanging to potentially future great athletes. I would move anyday to have “Athletic Mindset – Three Tools for Success” as one of the official educational curriculums used within the educational system. This decision & movement would aid us in getting back on track with leadership among America’s most precious asset and leaders, our youthful children!

GQ Haze
Director of Nutrition & Wellness
Patriot National Insurance Group

Thank GQ!
We know that it takes all of us to educate our children as best we can. Please pass on the message so we can help empower others!

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